Results That Speak.

Before & After

Metric	Before	After	Change
Annual Revenue	$22M	$32M	+$10M
Net Profit	Baseline	+$4M	Significant increase
Business Plan	None	Full FY plan	✓
Balanced Scorecard	None	Implemented	✓
Team Structure	Ad hoc	Restructured	✓
Asset Protection	Exposed	Restructured	Protected

How It Was Achieved

• Built a comprehensive business plan — linking revenue targets, cost structure and strategic priorities into a single, executable roadmap
• Implemented Balanced Scorecards across all business units — giving leadership real-time visibility over every performance driver and creating genuine accountability
• Developed Individual Development Plans (IDPs) for each key person — identifying capability gaps and closing them through coaching, training and targeted recruitment
• Brought in the right talent and restructured the team around the business's next phase of growth
• Redesigned operations end-to-end — introducing systems, processes and reporting that scaled with the business
• Implemented asset protection strategies for the family — restructuring ownership to separate personal wealth from operating risk
• The business continues to perform strongly and the family is in a significantly better position — commercially and personally

Before & After

Metric	Before	After	Change
Annual Revenue	$3M	$12M	4× growth
Net Profit	Baseline	+80%	↑
Gross Profit Margin	Baseline	+8pts	↑
Shrinkage	Unmanaged	−50%	↓
Online Presence	None	Fully built	✓
Go-to-Market Strategy	None	Implemented	✓

Results Delivered

• Go-to-market strategy built from scratchDefined target customer, value proposition, pricing, channel mix and acquisition approach — giving the business a clear commercial direction for the first time
• Full online presence built and launchedE-commerce platform, digital marketing, content and customer acquisition infrastructure — all designed to scale
• Revenue quadrupled from $3M to $12MDriven by new customer acquisition, improved conversion rates and increased average transaction value through upsell and pricing strategy
• 50% reduction in shrinkageThrough improved inventory controls, operational accountability and loss prevention systems
• 8% gross profit margin improvementFrom better supplier terms, product mix discipline and pricing rigour
• Business plan, asset structuring & tax minimisationThe full MBA toolkit — applied practically to build a business that performs and is properly protected

The Engagement

An internationally operating retailer listed on the ASX with strong brand recognition and a global footprint had identified significant opportunity to improve commercial performance across its store network and supply chain.

We were brought in to diagnose performance gaps, design the improvement program and execute alongside the internal team — with full accountability for outcomes across five performance dimensions simultaneously.

Results Delivered

• 15% uplift in total salesDriven by improved commercial strategy, better in-store execution and disciplined revenue optimisation across the network
• 28% increase in average transaction valueThrough upsell and cross-sell frameworks, pricing strategy review and improved team conversion capability
• 30% boost in earnings per shareA direct result of margin improvement and revenue uplift flowing through to ASX shareholders
• 50% reduction in shrinkageThrough improved inventory control, loss prevention and operational accountability frameworks
• 8% improvement in gross profitBetter supplier negotiation, product mix optimisation and pricing discipline across the supply chain