Case study 01 · Retail e-commerce · $22M revenue at engagement
A $22M retail e-commerce business, four years old and growing fast — with the family’s personal assets sitting underneath it, exposed.
Revenue was strong. Everything underneath it had been outgrown. There was no formal strategy, the operations had never been structured, and nothing separated the family’s personal assets from the trading business. The business had hit a ceiling, and nobody could say where the next $10M was going to come from.
Growth and operations. We wrote one business plan that tied the revenue targets to the cost structure and the strategic priorities, so every part of the business was working to the same numbers. Balanced scorecards went across the business units. Key people got individual development plans. We recruited into the gaps and restructured the team around the plan. Then we redesigned the operations end to end — the systems and the processes, not just the org chart.
Ownership structure. We designed the separation of the family’s assets from the trading risk. Strategy designed by Seven Capital, implemented by the client’s lawyers and accountant.
Revenue: $22M → $32M (+$10M, +45%) · Net profit: +$4M · The family’s assets: separated from the trading business
The ceiling moved. And what the family had already built stopped riding on the business’s risk.
A business family behind an operating company? This is the structure half of the family work. How the family work runs →