Step 1
It lands with Jack, not a queue.
Fractional CFO & CEO
Your business needs a CFO. It doesn’t need a full-time one.
One client engagement: $22M → $32M in revenue, $4M more in net profit.
Your accountant and bookkeeper stay exactly where they are. This is the layer above them: a senior operator on the forecast, the cash and the margin.
Answered by Jack within one business day
Comes straight to Jack, not a sales team
No pitch, no obligation
A limited number of clients at any one time
Book a meeting with Jack.
Under a minute. It goes straight to Jack, and he replies within one business day to set a time.
What happens after you send it
Step 2
Within one business day you get a personal reply: a straight answer on whether a fractional CFO is the right spend.
Step 3
If it’s worth a conversation, we set a time. Thirty minutes, one meeting, no deck. If we can’t help, we’ll tell you who can.
On anything regulated: we architect the strategy and coordinate your registered tax adviser / accountant / lawyer to implement it.
$5B+
in transactions across M&A and corporate finance
$650M
sale of Affinity Education to Quadrant Private Equity, led to completion
~8 yrs
inside CBA and NAB — the lending side of the table
AUS · SG · US
where client work has run
Jack operates as our CFO and has been central to our growth — leading our financial and legal strategy.
Grant Kirkby
Co-Founder, OAC Pty Ltd
What you get
What a fractional CFO actually does for you.
Not another report. Some call it a virtual CFO; the work is the same. A senior operator on the numbers that drive the business — forecast, cash, margin, and the reporting your board and bank read. A few hours a week, not a salary on the books.
What we run
- Forecasting and budgeting — a rolling 12-month view, updated monthly, so problems show up early.
- Cash flow — what’s in the bank next quarter, not just what happened last month.
- Pricing and margin — where the money actually comes from, and what’s quietly leaking.
- Board and bank reporting — the pack your board and your lender want, on time, without a scramble.
- The numbers that drive decisions — one clear read on the business, in plain English.
What stays with your registered advisers
- Tax returns and lodgements — your accountant keeps the accounting and the compliance.
- The books — your bookkeeper keeps the books.
- Legal documents — your lawyer keeps the legal work.
- The audit — your auditor, exactly as today.
- Lending facilities — your banker keeps the relationship. We get you ready for the meeting.
Where the plan touches tax or structure, we architect the strategy and coordinate your registered tax adviser / accountant / lawyer to implement it. We complement your advisers. We don’t replace them.
Who this is for. And who it isn’t.
This is you if
- You’re making calls on price, hiring and investment off numbers that arrive late.
- Your bookkeeper and your accountant are doing their jobs. Nobody is doing this one.
- Your board or your bank wants reporting you don’t currently produce.
- Cash is the first thing you check every morning, and nobody can tell you what it looks like in ninety days.
- You want a senior operator in the seat, not a full-time salary on the books.
This isn’t you if
- What you need is bookkeeping, a tax return or a BAS lodged. That’s your accountant’s work, and they’re better at it than we’d be.
- You want licensed financial product advice. We’re not licensed for it and won’t pretend otherwise.
- You want a report. We write plans and then run them.
- You’re pre-revenue. Come back when there’s a P&L to argue about.
Who’s in the chair
A CFO who has run businesses, not just reported on them.
Seven Capital is Jack Hammond’s firm, and he does the work. Before it: about eight years in corporate and business banking at CBA and NAB, reading owner-led businesses for a living — so we know how your bank reads your numbers before you sit down at it. Then $5B+ in transactions across M&A and corporate finance, including the $650M sale of Affinity Education to Quadrant Private Equity. And years running the Asia-Pacific business of a $2B+ ASX-listed retailer, answering for a region’s numbers every week.
That’s who’s in your chair a few hours a week. In one client engagement, the business went from $22M to $32M in revenue, with $4M more in net profit.
How we start
Your first ninety days.
Not a document you file. A senior operator in the numbers from week one.
Weeks 1–2
The Diagnostic
We get into the numbers, the reporting and the cash position as they stand today. You get a short written read: where the finances are, what’s working, what’s exposed. Plain English, gaps named.
Weeks 3–6
The plan
One working financial plan, built with you: the forecast, the reporting rhythm, and what to fix first. Never a ninety-page deck.
Weeks 7–12
In the chair
We run it beside you — the monthly numbers, the board and bank reporting, the decisions that come off them — and coordinate your registered advisers on their parts.
From about $3M in revenue
Where our retained work starts to make sense. Below that, a retainer usually isn’t the right spend yet.
Scoped in writing
Before anything starts. You’ll know the full number before you agree to it.
Month to month
No lock-in contracts. We’d rather keep you with results.
A few hours a week
Jack does the work himself. Not a salary on the books.
Strategy without execution is just a document. We do both.
Jack handles our monthly finances and end-of-year reporting with precision and minimal fuss. Reliable and thorough.
Heliwork Trust
(Heliwork)
Fair questions.
Are you accountants or financial advisers?
No — and that’s deliberate. We’re strategists and operators, not accountants, not registered tax agents, not licensed financial advisers. On anything regulated, we architect the strategy and coordinate your registered tax adviser / accountant / lawyer to implement it. Your accountant stays your accountant; your lawyer stays your lawyer.
Will this replace my accountant or bookkeeper?
No. They keep the books, the accounting and the lodgements. We sit above that layer: the forecast, the cash, the margin, and the reporting your board and bank read. Coordinating them is our job. Replacing them isn’t.
What does a fractional CFO cost?
The first conversation costs nothing. Our retained work suits businesses from about $3M in revenue. Every engagement is scoped in writing before we start, so you know the full number before you agree to anything. It runs month to month. No lock-in contracts.
What size businesses do you work with?
Owners of Australian businesses doing roughly $1M to $50M in revenue, plus a small number of family offices. It works best when the owner wants a result, not a report. Our retained work suits businesses from about $3M in revenue. Below that, a fractional CFO usually isn’t the right spend yet — we’ll say so, and tell you what is.
Put the numbers in front of someone who’s run them.
Thirty minutes, one meeting, no deck. Tell us where the numbers go quiet and you’ll get a straight read on whether a fractional CFO is the right spend. If it isn’t, we’ll say so.
Book a meetingAnswered personally within one business day · no lock-in contracts · hello@sevencapitalco.com.au